Case Study Earthy Origin Website Redesign

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Project Name : Earthy Origin

Client Overview : EarthOrigin, a company specializing in fresh meat products, faced several challenges in their website development. Key requirements included a responsive design for optimal performance on both desktop and mobile devices, a location selection feature to ensure accurate delivery based on pincode, and clear highlighting of the freshness and quality of their meat products. These features were essential to meet the client’s needs and provide a seamless user experience.

The client specified that they wanted the website built using Shopify. They were also open to utilizing paid plugins and themes to incorporate additional features and enhance the functionality of the site.ience.

Project Duration: 50 days

Key Technologies Used

Front-end Technologies:

HTML5: The foundational markup language for structuring the website.
CSS3: Styling the visual presentation.
JavaScript: Adding interactivity and dynamic content
Shopify Theme: Likely used for the overall design and layout, as indicated by Shopify’s platform.

Back-end Technologies

Shopify The primary e-commerce platform, providing the back-end infrastructure.
Liquid: Shopify’s templating language, used for rendering dynamic content.

Additional Technologies:

Shopify Apps/Plugins: For enhanced functionality like SEO, payment processing, and shipping management.
CDN (Content Delivery Network): Likely used for faster content delivery.

Client Requirements:

Shopify CMS Integration: Utilize Shopify for its robust e-commerce capabilities and ease of use.
Full image banner for impactful visuals.
No background for the upper nav bar for a clean look.
Minimalist design with no bright colors.
Consistent illustration style.
Use of serif fonts for a premium feel.
Full-width buttons to ensure clear calls-to-action.
Avoidance of box/card formats to maintain a seamless flow.
Intuitive product categorization.
Geometric grids for a structured layout.
Outline styling for modern aesthetics.
Parallax scrolling for an engaging user experience.
Overlap sections for creative content presentation.

Challenging Points of project

The Earthy Origins website construction presented a number of noteworthy challenges:

Location Selection Popup: To enhance user experience, include a location selection popup that shows up as soon as the website is opened.
Location-Based Product Display: To guarantee relevant product availability, product categories are displayed according to the user’s selected location.
Build a Box Functionality: Developing a feature that lets customers choose between two small product boxes, ensuring a simple and easy-to-use interface.
Pincode-Based Delivery Options: Notifying customers about free shipping conditions and offering precise product delivery options based on their pincode. It was especially difficult to ensure delivery feasibility and accurate location tracking.

Solution & Implementation :

Solution and implimentation in earthyorigin emaven.com

After thoroughly understanding the client’s requirements, we have developed a comprehensive UI solution that incorporates all requested features. Here are the key elements:

Location Selection Popup: A prompt that appears immediately upon website load, allowing users to select their location for a personalized shopping experience.
Location-Based Product Categories: : Dynamic display of product categories tailored to the user’s selected location, ensuring relevant availability.
Build a Box Functionality: A user-friendly interface for selecting from two compact product boxes, enhancing the shopping experience.
Pincode-Based Delivery Options: Accurate delivery options based on the user’s pincode, including notifications about free shipping conditions.

Process

The redesign of EarthyOrigin’s website was a comprehensive project that addressed multiple challenges and delivered significant business benefits. The successful implementation of modern technologies and best practices resulted in a high-performing, user-friendly platform. This project exemplifies our capability to deliver tailored solutions that meet and exceed client expectations.

Shopify Setup: he Shopify store was created and configured.
Theme Customization: A theme was selected and customized to match the brand aesthetic.
Product Listing: Products were added with detailed descriptions and images.
Payment Integration: Secure payment gateways were set up for smooth transactions.
Shipping Configuration: Shipping options and policies were established.
Challenging Points: Shipping rates, options, and policies were configured to ensure smooth delivery.
- Location Selection Popup: Implemented a popup for users to select their location preferences easily.
- Location-Based Product Display:Enabled dynamic product display based on user location, enhancing personalization.
- Build a Box Functionality Integrated a custom feature allowing users to create their own product bundles.
- Pincode-Based Delivery Options: Configured delivery based on user’s pincode for accurate shipping estimates.
Testing: Thorough testing ensured functionality across devices and browsers
Intuitive Product Categorization: For easy navigation.
Launch: The website was launched, providing users with a seamless shopping experience.
Ongoing Maintenance: Regular updates and maintenance ensure optimal performance and user satisfaction.

Result

Improved User Experience: More user engagement and satisfaction have been attained as a result of the introduction of personalized features like location-based product display and customizable bundles.
Enhanced Logistics Management: Pincode-based delivery choices have expedited the shipping procedure, resulting in more precise delivery projections and heightened client contentment.
Brand Consistency:Earthy Origins’ brand identity has been strengthened by its minimalist design style and compelling user experiences, which have encouraged consumer brand loyalty.
Business Growth: Earthy Origins has seen a notable increase in online sales and a cross-border expansion of its customer base thanks to the implementation of an efficient online platform.